Contact
Contact

Ceres: A Residential and Commercial Greenhouse Designer and Seller

Commercial Design Solutions for a Multi-Site Brand

Overview

Ceres is a commercial and residential greenhouse designer and supplier. They primarily focus on commercial greenhouse needs and have two websites with over 50 unique pages on each.

  • Role: Lead Designer, Part of a Cross-Functional Team
  • Sector: B2B, B2C, Greenhouse, commercial product
  • Time: 6 months
  • User Group: Grow companies in the food and marijuana industries
  • Tools: Adobe XD, Adobe Illustrator, Miro, WordPress

Problem

Ceres Greenhouse Solutions came to me with a challenge: to create a website that would showcase their commercial greenhouse products and services in a visually stunning and user-friendly way. They had existing sites and needed to retain SEO, so I was limited in content changes and page organization changes that I could do. They also had two separate websites that needed to both reflect the new style, while maintaining their separate brands.

Website Design for Ceres Greenhouses

Visually Stunning & User-Friendly Website Design for Ceres Greenhouse Solutions | Charcoal Grey Design Co.

View More of the Design

I started by reviewing Ceres’ existing website, conducting a thorough analysis of their branding, messaging, and user experience. I identified areas that needed improvement, such as the navigation and overall layout, and areas that could be enhanced, such as the imagery and content. I also noticed that their logo needed a refresh, with a more modern take on their existing design.

Ceres Logo Design
Ceres Website design hero detail.
Website design closeup of the gallery for Ceres Greenhouses.
Ceres-3
Design closeup for the blog and form details for Ceres Greenhouse's web design.
Closeup of special Ceres form.
A unique design of a dropdown menu for Ceres Greenhouse Website Design
Internal page design for Ceres Greenhouse
Design for a gallery for Ceres Greenhouse website design.
Ceres Secondary Company Cannabis Greenhouse Logo Design

For this project I was part of a cross-functional team. My role in this project was as the web designer, to be passed off to a development team. This project involved two separate websites with more than 30 unique pages on each. For my part:

  • I worked closely with Ceres to understand their brand values and mission, and designed a new logo that incorporated their existing elements while bringing a fresh, modern perspective. The new logo was clean, simple, and easy to recognize, creating a strong visual identity that would stand out in the competitive greenhouse industry.
  • I wanted to create a website that not only looked great but also provided an optimal user experience. I created a new layout that was intuitive and easy to navigate, with clear calls to action and engaging visuals that showcased the quality and variety of Ceres’ greenhouse solutions. 
  • I ensured the design was fully responsive. This was especially important given the unique design elements and over 60 pages in total.

 

Find More of Our Projects

Screenshots of PFS design in both mobile and desktop versions

PFS

B2B, Branding, Marketing Website
Market Research, Competitor Analysis, LoFi Design, Iterations, Hifi Design, Responsivity
Two screenshots of Caplinked before and after

Caplinked

SaaS, Marketing Website
Market Research, Competitor Analysis, User Research, Surveys, Persona Development, User Flows, Sitemap, Hifi Design
several phone screens with screenshots of the ccl product on a peach background

CCL

SaaS, App Design
Calendar Design, Hifi Design

Contact Us Today

Thanks for Your Message!

You will receive an email from us shortly.