Kaitlyn Chasarik - Portfolio

Emerging Women: A Global Leadership Company Focused on Women Leaders

Leading Website Operations and Developing Design Systems

Overview

Emerging Women is a global leadership company. Their focus is on helping Women become better leaders. With an ethos of authenticity, consciousness and connection, their mission is to support our learning, create collaboration that integrates feminine leadership into all we do, and help catalyze our vision for a thriving future.

Role: Lead of Website Operations, Lead Developer, UI/UX, Part of a Cross-Functional Team
Sector: SaaS, B2C, FemTech, Period Tracker App
Time: 3 Years
User Group: Women leaders, and women looking into leadership
Tools: Figma, Adobe Illustrator, WordPress, InVision (legacy), Elementor

Problem

Emerging Women has had a multitude of projects for me over the 3 years I’ve worked for them. As a specialist with their website operations we’ve gone through many functionality issues and dev errors to have the project we have today. The primary project I’ve worked through with them was their full site redesign that involved an extreme amount of user mapping and user research to find the right solutions to each of the problems of functionality from the previous site to the new one.

As lead of website operations I was not the sole designer on this project and was also in charge of taking a designer who was not experienced in web design to create designs that I could develop. This designer was the primary point of contact with what the CEO wanted, which also created challenges. The primary challenge was to adjust several user journeys and balance functionality with the requested designs of the CEO and an less experienced designer.

Lead web development operations for a global leadership company with a 50k member reach.
Doubled the rate of conversions with the development of a newly designed site as part of a cross-functional team.

Boosted engagement through interactive elements such as CTA’s, forms, social media, event and podcast integration. Enhanced credibility by elevating the company’s online presence to be more professional, trustworthy, and modern. Continuous improvement through regularly reviewed and analyzed user feedback and analytics data, leading to iterative design enhancements for ongoing success. Mobile Responsiveness by ensuring the website is fully responsive, catering to mobile users and expanding the customer base.